This article has been updated for T Shirts Australia. It was originally published on The Blank T Shirt Shop, which is now part of T Shirts Australia.
For anyone starting or growing a t-shirt business, choosing where to sell your products is a key decision. One of the most well-known platforms is Amazon Australia, which offers access to a large customer base and built-in selling tools.
This guide explains the advantages of selling on Amazon Australia, along with practical considerations to help you decide if it’s the right approach for your business.
Why Consider Selling on Amazon Australia?
Amazon has become one of the largest eCommerce platforms globally, with millions of active shoppers searching for products every day. controls a significant share of the online retail market, making it a major channel for businesses looking to sell products online.
For t-shirt businesses, this means your products can be discovered by customers who are already searching and ready to buy.
Key Advantages of Selling on Amazon
1. Access to a Large Customer Base
One of the biggest advantages is immediate exposure. Instead of building traffic from scratch, your products are listed where millions of customers are already shopping.
2. Easier Setup Compared to Your Own Website
Amazon allows you to start selling without needing to build or manage your own website. The platform handles payments, checkout, and much of the customer experience.
3. Fulfilment Options (FBA)
With Fulfilment by Amazon (FBA), you can send your products to Amazon’s warehouses, and they handle storage, packing, shipping, and even returns.
4. Built-In Trust and Credibility
Customers are more likely to purchase from a platform they already trust. Amazon’s reputation for delivery and customer service can help improve conversion rates.
5. Lower Marketing Barrier
Because Amazon already attracts large volumes of traffic, you don’t need to rely as heavily on external marketing to get started.
6. Opportunity to Scale
Amazon provides tools for advertising, promotions, and international expansion, allowing businesses to grow beyond local markets.
Things to Consider Before Selling on Amazon
Fees and Costs
Amazon charges fees for selling, including subscription costs and referral fees per sale. These need to be factored into your pricing and margins.
Competition
Because Amazon is a popular platform, you’ll often be competing with many other sellers offering similar products.
Limited Brand Control
Unlike your own website, Amazon controls much of the customer experience, which can limit your ability to build a standalone brand.
Platform Dependence
When you sell on Amazon, you are operating within their system, rules, and policies. Changes to fees or policies can impact your business.
Amazon vs Your Own Website
Both approaches have advantages, and many businesses use a combination of both.
- Amazon: Easier to start, built-in traffic, faster initial sales
- Your website: More control, better branding, long-term growth potential
Some businesses begin on Amazon to validate products, then expand into their own website as they grow.
How Printing Fits Into Your Business
If you’re selling custom t-shirts, your production method is just as important as your sales channel.
We use professional digital printing methods (Direct to Film (DTF) and Direct to Garment (DTG)). Orders proceed to print with the artwork supplied at checkout. The method used depends on design and garment colour.
Upload your artwork, or create it using our online design tool. Please ensure your design is print-ready before submitting.
This allows you to focus on design and sales while ensuring consistent print quality.
Using the T Shirts Australia Design Tool
To create your designs, select your product, choose your colour and sizes, then click Start Design.
The full-page design studio at /pss-designer/ allows you to:
- Add text or upload artwork
- Work across Front, Back, Left, and Right views
- Use tools like TEXT, UPLOAD, STOCK, and LAYERS
This ensures your designs are ready before they go to production.
Turnaround and Fulfilment
Turnaround times vary depending on the product and service level selected and are confirmed at checkout.
Express orders are prioritised for 3 to 4 Business day handling and are printed ahead of standard turnaround.
Final Thoughts
Selling on Amazon Australia can be a powerful way to reach customers quickly and test your products in a competitive marketplace.
However, it’s important to balance convenience with long-term strategy. Many successful t-shirt businesses combine marketplace selling with their own website to build both sales and brand control.
If you’re ready to create and supply your own designs, start here: Custom T-Shirt Printing
